The Swedish Resort Brand with Fun, Character & Style
Eine Reaktion auf die langen, dunklen schwedischen Winter.
O, A and S are the three initials of the Swedish founders' names (Oliver Adam Sebastian). The brand was born during one of his many stays at his family's summer residence, in Barcelona. It all started with Oliver supplying his friends with the rare summer styles that were nowhere to be found in Scandinavia around that time in 2010.
The swim shorts were soon complemented with feminine swimwear and OAS became this feel-good resort brand we know today. But it´s no longer exclusively supplying Oliver's friends with novelties, therefore they established themself in countries all over the world and opened its own flagship boutiques. Today, Liberty / London, Illum / Copenhagen, Nordstrom / USA and such select hotels as Four Seasons and Soho House are cheerful customers of OAS.
OAS focuses on cheeky casual fashion and sets no limits to Nordic creativity when it comes to 'Outdoor on The Sea'.